Communicating value ties back into knowing who your audience is and their needs. As you communicate with stakeholders, be sure to always listen first to suggestions. Many times, they can tell you what they would love from Apptio. And depending on their position, their needs might be vastly different – the TBMO will have different reporting needs than infrastructure.
Then, you can create tailored messaging. Think about what type of reports or features will help them reach their goals. By drawing attention to how Apptio can help them, you will see a rise in user adoption. People are more willing to upload data or attend feedback sessions if they understand how it benefits them.
Highlighting new reports and updates that have been added because of stakeholder feedback is another great way to subtly communicate value.