When teams are only kept together short-term on a project basis, the quality of their work also decreases. This is especially true when people are assigned to multiple projects at once. Imagine having to switch between dedicating 20% of your week to one project, then 15% to another, and 25% to still another, and 50% to yet another. We call this “peanut-buttering” people between projects. “Peanut-buttering” requires employees to constantly switch contexts and this results in a loss of work quality.
With Product Funding, cross-functional, dedicated teams of people are kept together, they stay focused, know how to work together, and become experts on their Product(s). They become experts in delivering the value that their Product(s) produce and can create that value faster and at a higher quality.