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About the Author: Steve Winchester
Steve Winchester has been a marketer for over twenty-six years, beginning as an account manager at Dahlin Smith White, famous for creating what may be considered one of the most successful branding campaigns in history—Intel Inside. During his ad agency days, he helped EarthLink convince grandmothers email is important, and as the global account director for Agilent Technologies, he figured out how to spell “mass spectrometry” and “liquid chromatography.” Steve holds a BA in Organizational Communications and was most recently Chief Marketing Officer at Helix Education. Because math skills were not a requirement for graduation, he married a CPA. Steve and his wife spend their free time enjoying the outdoors and supporting three children in their many hobbies and activities.